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ENTERPRISE CAR CLUB
INCREASING VIEWER
TIME & CONVERSIONS
Strategising and delivering a new social campaign to increase viewing times and conversions.
![SWITCH ID—case study imagery.aiCA.png](https://static.wixstatic.com/media/d841d3_a6e132fdb6874e5fb3dec38d3421d8fd~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d841d3_a6e132fdb6874e5fb3dec38d3421d8fd~mv2.png)
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THE CHALLENGE
Enterprise Car Club were looking to grow their membership and also create a good reason for members to get behind the wheel.
They were looking to communicate the benefits of the Car Club, whilst providing an offer too good to miss.
We needed to improve brand awareness and conversion.
THE WORK
We came up with a localised strategy aimed at increasing viewer time which we knew, through data, would impact conversions.
We developed more entertaining content, telling the story of two people, played by one character.
The videos were designed to be playful and showcase the Car Club app.
![Customer acquisition marketing](https://static.wixstatic.com/media/d841d3_452cb9d016ed4d32b66d19c3c789baea~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202024-04-22%20at%2014_24_37.jpg)
![Customer acquisition marketing](https://static.wixstatic.com/media/d841d3_e0f40a00ead046eaad446150f13b0a1f~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ECC%20Visual%2010.jpg)
![Social media strategies](https://static.wixstatic.com/media/d841d3_e3d24a5346f1436da48cd99598ce0d40~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ECC%20Visual%2014.jpg)
![Social media marketing](https://static.wixstatic.com/media/d841d3_4ef47fbfbaff4a6985e607f455dd6a4f~mv2.jpg/v1/fill/w_980,h_713,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ECC%20Visual%2012.jpg)
2,764,342k
Social Reach
4,774
Landing page sessions
2,267%
Increase in new membership applications
TRUSTED BY
We work with ambitious organisations for a positive impact on people and the planet.
![](https://static.wixstatic.com/media/d841d3_e007911290c24c68ad3261db0a1a98c3~mv2.jpg/v1/fill/w_477,h_476,q_90/d841d3_e007911290c24c68ad3261db0a1a98c3~mv2.jpg)
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