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DERMA HUB:
LAUNCHING A HIGH-QUALITY VIDEO TRAINING PLATFORM
Creating a new brand look-and-feel, with a paid media acquistion strategy to drive new sign-ups and subscriptions.
![](https://static.wixstatic.com/media/d841d3_a4cc6e5ade0d4c6e8abfdddd45de8342f000.jpg/v1/fill/w_90,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/d841d3_a4cc6e5ade0d4c6e8abfdddd45de8342f000.jpg)
![](https://static.wixstatic.com/media/d841d3_cea3b804406e49f2ba03092ed375e00bf000.jpg/v1/fill/w_90,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/d841d3_cea3b804406e49f2ba03092ed375e00bf000.jpg)
THE CHALLENGE
Derma Medical are a market leader in the aesthetics space. They wanted to launch a new offering, a new on demand training platform called Derma Hub. This new hub was positioned as the Netflix for medical industry aesthetic professionals.
THE WORK
We created a new sub brand look-and -feel.
We developed a launch campaign using social media to drive awareness. We then used live demonstration webinars to create interest along with special offers.
We then nurtured the webinar
sign-ups with specific limited time offers or new demo trials.
![](https://static.wixstatic.com/media/d841d3_8f374022ca8448df9c502007ff46fd07~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Derma%20Hub%20Visual%2006.jpg)
![](https://static.wixstatic.com/media/d841d3_6c991daad3b04c4895796f2b69703c1f~mv2.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Derma%20Hub%20Visual%2008.jpg)
2,564,337k
Social Reach
55,000
Website visits
310
New demo sign ups
TRUSTED BY
We work with ambitious organisations for a positive impact on people and the planet.
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